Hi! Evanne Schmarder here, principle at Roadabode Productions, a firm specializing in digital marketing strategy, consulting, and education for the outdoor recreation industry. I've been around a long time. Chances are we've met in person, on a project or in print.

You may know me from my monthly Modern Marketing column in Woodall's Campground Management.

Maybe you've seen me speak at a conference, meeting or workshop.

Perhaps you recognize me from feature stories in publications such as RV Business, RV Executive Today, Huffington Post or you've read my book, Unconventional Wisdom Works | 25 Marketing Strategies to Build Your Outdoor Recreation Business Today.

If you've seen, studied or taken part in the Digital Marketing Benchmark Study for Outdoor Hospitality…that's me.

Regardless of how you've known me over the 15+ years I've worked to market the outdoor hospitality and recreation industry, I'm glad you're here. My goal is, and has always been, to broaden the awareness of outdoor hospitality and recreation, and help you, savvy business owners, market smart using digital tools and techniques.