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Category Archives for Wise Marketing Practices

Park Operations in Australia: Same but Different

A world away downunder colorful parrots roosting in abundance are commonplace, everyone is a “mate”, and holidays are what Aussies call their vacations. In that exotic light you might expect the business of RV parks and resorts – known as caravan parks, tourist parks or even holiday parks in Australia – to operate differently than […]

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Critical Content: Your Park in Pictures

Would you book a vacation if you couldn’t view any photographs of the resort, area, or facilities? What if the images were there, online, but lackluster, absent of the very things you look for in a getaway? Would you cut the property some slack and make a reservation or would you click around, looking elsewhere […]

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How to Exceed Customer Expectations

Are you in the running for a profitable year or could decreasing numbers be a result of undelivered expectations? Expectation — what a loaded word! Defined as “a notion of something: a mental image of something expected, often compared to its reality,” expectations are everywhere. As a kid our folks had expectations of us. As […]

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Exposed: 7 Social Media Myths

No longer an outlier, social media marketing has become as indispensable in promoting businesses and brands as the Internet has become to millions of consumers worldwide. With the explosion of clever apps, ingenious platforms, and mobile devices, new and exciting opportunities continue to present themselves. There’s no choice for modern marketers, we must evolve. While […]

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Reader Asks: To Market Smart Where Do I Start?

As an industry marketer and consultant I’m often asked advice on the most effective methods to digitally market an outdoor recreation business. While over the years we’ve seen platform changes, adopter uptake, and lots of lingo, smart park marketers continue to strive to deliver relevant content and customer engagement while keeping a sharp eye on […]

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Asking the Important Questions

Do you remember the 1992 vice-presidential debate where Ross Perot’s running mate, Admiral James Stockdale, began his opening statement with “Who am I? Why am I here?” It was an unfortunate turn of phrase, one that was picked up by comics nationwide, and, combined with his debate performance, was the beginning of the end of […]

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Tent Poles: Not Just for Campers

While you may not be familiar with the term “tent-pole marketing” you have certainly seen it and perhaps been influenced by it. It’s a marketing technique that builds off a single, popular, wide-reaching event, a tent-pole event. The term was first popularized in 1987 around the film industry but couldn’t be more relevant than in […]

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Test Your Digital Marketing Mojo

I think we’d all agree that effective marketing is a key element in any business’ success. Take this quiz and find out what kind of marketer you are. When I think marketing I think… a. is my written marketing plan meeting its intended goals? b. I just placed an ad somewhere, hope it works c. […]

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The Difference Between Digital Marketing and Social Media Marketing

At Roadabode Productions we pride ourselves on living on the cutting-edge of today’s critical digital marketing tools and trends. After all, we’ve been at it for well over a decade. Recently an Aussie friend of mine asked me a very good question: “what’s the difference between digital marketing and social media marketing?” My answer: “a […]

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