Love it or hate it, digital marketing -- social media, video and images, websites, email, and more -- have captured a prominent place in the consciousness of today's camping consumer.

As a digital marketing consultant, one of the most frequent questions I receive from industry members relates to how a park's online marketing efforts and results compare to their peers. Are there benchmarks they can use to measure their programs? There are now.

For your marketing success, Roadabode Productions and its supporting sponsors present to you the second in the series, the 2016/17 Digital Marketing Benchmark
Study for Outdoor Hospitality.

Download, review, go forth and prosper.