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Digital Marketing Benchmark Study for Outdoor Hospitality


Love it or hate it, digital marketing -- social media, video and images, websites, email, and more -- have captured a prominent place in the consciousness of today's camping consumer.

As a digital marketing consultant, one of the most frequent questions I receive from industry members relates to how a park's online marketing efforts and results compare to their peers. Are there benchmarks they can use to measure their programs? There are now.

For your marketing success, Roadabode Productions and its supporting sponsors present to you the second in the series, the 2016/17 Digital Marketing Benchmark
Study for Outdoor Hospitality.

Download, review, go forth and prosper.

Digital Marketing Benchmark Study for Outdoor Hospitality

Get the 2016/17 Digital Marketing Benchmark Study here
Get the 2013/14 Digital Marketing Benchmark Study here

These generous study sponsors care about your business' success and
your business' bottom line. Take a moment to visit their websites
and learn how they can help you achieve your goals.

GOLD Study Sponsors


Full-service hyper-digital campground industry agency. From completely digital guest guides to responsive websites and so much more.
Learn more here...

Texas Association of Campground Owners

The Texas Association of Campground Owners (TACO) represents nearly 400 private parks in Texas and offers significant resources for camping consumers.
Learn more here...


Mobile-optimized WiFi solutions that delight your guests, reduce complaints and generate revenue.
Learn more here...

Silver/Bronze Study Sponsors

ASTRA Campground Manager

Powerful online booking technology

Advanced. Experienced. Supported.
Learn more here...

gorin+cohen Consulting Group

Exclusively serving the RV park and campground industry throughout the United States
Learn more here...

International Partners

PathFinder OutDoor Destinations

OutDoor Destinations

Melbourne, Australia-based firm delivering a branded operating philosophy based on customized innovation. Marketing programs tailored to each individual client, property, and environment designed for maximum exposure and results.
Learn more here...

LeadingCampings of Europe

of Europe

Headquartered in Dusseldorf, Germany, this high-end marketing group consists of 39 top class outdoor resorts in 12 European countries.
Freedom at its best.
Learn more here...